加纳企业被敦促在包装方面加大投资，以带来良好的声誉和身份，使他们能够在当地和国际市场上进行有利的竞争。
加纳出口促进局 （GEPA） 首席执行官 Osafohene Afua Asabea Asare 博士在阿克拉举行的第二届 Propak Ghana 2024 开幕式上发出呼吁，Asare 博士表示，世界各地的研究表明包装质量与消费者购买行为之间存在正相关关系。
为期三天的展览由 Montegomery Group Aflocet 为包装、塑料、食品加工和印刷行业的参与者组织，于上周四结束，来自20个国家的约120家参展商参加了展览，参观者为2,500名参观者。
除了展览之外，更有研讨会和会议，讨论包装行业的新趋势和技术。
Asare 博士解释说，产品的包装往往会影响消费者在选择购买产品时的决定。
“产品包装对消费者购买行为的影响是一个有据可查的研究领域，在我们渴望进入全球市场时，它为我们所有人提供了重要的见解。” 她说。
Asare 博士等人表示，该计划证明加纳致力于倡导卓越、建立强大品牌和促进可持续经济增长的承诺。
“事实上，强大的品牌是企业建立身份和声誉的基石。一个强大的品牌不仅可以在市场上使产品与众不同，还可以在消费者中建立信任和忠诚度。当我们聚集在这里时，作为创新者和企业主，我们获得了一个理想的机会，可以了解使我们的产品在经常拥挤和嘈杂的市场中脱颖而出的最佳实践。“ Asare 博士说。
蒙哥马利非洲董事总经理 Alexander Angus 先生表示，蒙哥马利集团 Propak 产品组合已发展成为服务于非洲大陆的领先包装、加工、塑料和印刷活动集团。
Angus 先生说：“整个地区的平台在将来自公共和私营部门的决策者和影响者，以及其他利益相关者聚集在一起，以满足非洲大陆快速发展的制造业需求方面发挥着关键作用。
Angus 先生表示，Montgomery Group 已将加纳视为扩大投资组合范围的绝佳机会，因为加纳的稳定性、繁荣和有吸引力的商业机会。
“我们的目标很明确，那就是将 Propak 建立为加纳增加 '加纳制造品牌 '产量并促进其在该地区及其他地区出口的愿望的关键支持平台。毫无疑问，加纳有机会成为西非消费品包装的主要供应商，开创了为该地区制造商提供优质可持续包装的道路。“ Angus 先生说。
加纳工业协会首席执行官 Seth Twum-Akwaboah 先生则表示，他的公司很自豪能与该计划合作。
Propak Ghana 2024: Ghanaian Businesses Urged to Invest More in Packaging
Ghanaian businesses have been urged to invest more in packaging to bring strong reputation and identities to enable them to compete favourably on the local and international markets.
The Chief Executive Officer of Ghana Export Promotion Authority (GEPA), Osafohene Dr Afua Asabea Asare, who made the call at the opening of the second edition of Propak Ghana 2024 in Accra, said studies across the world had revealed a positive relationship between the quality of packaging and consumer purchasing behaviour.
The three-day programme, an exhibition organised by the Montegomery Group Afrocet for players in the packaging, plastics, food processing, and printing industries, which ended last Thursday, was attended by about 120 exhibitors across 20 countries with 2, 500 visitors.
Alongside the exhibition were seminars and conferences to discuss new trends and technologies in the packaging sector.
Dr Asare explained that a product’s packaging often influenced consumer’s decisions when selecting products to buy.
“The impact of product packaging on consumer buying behaviour is a well-documented area of study that offers critical insights for all of us as we aspire to reach global markets,” she stated.
Dr Asare, among others, said the programme stood as a testament to the country’s commitment to championing excellence, building strong brands and promoting sustainable economic growth.
“Indeed, strong branding is the cornerstone upon which businesses build their identity and reputation. A strong brand will not only differentiate a product in the market, but also build trust and loyalty among consumers. As we gather here, we are presented with an ideal opportunity as innovators and business owners to learn about the best practices that can set our products apart in an often crowded and noisy marketplace,” Dr Asare stated.
The Managing Director of Montgomery Africa, Alexander Angus, said the Montgomery Group Propak portfolio had grown into the leading packaging, processing, plastics and printing group of events serving the African continent.
“The platforms across the region play a pivotal role in bringing together decision makers and influencers from the public and private sectors, as well as other stakeholders to address the continent’s fast-developing manufacturing needs,” he said.
Mr Angus said Montgomery Group had identified Ghana as a prime opportunity to expand the reach of the portfolio due to its stability, prosperity and attractive business opportunity.
“Our objective is clear and that is to establish Propak as a key support platform for Ghana’s aspirations to increase output of ‘the made in Ghana brand’ and boost its exports in the region and beyond. There is no doubt the opportunity for Ghana to become the leading supplier to West Africa for consumer packaging, pioneering the way to supplying quality sustainable packaging to the regions manufacturers,” he stated.
The Chief Executive Officer of the Association of Ghana Industries, Seth Twum-Akwaboah, said his outfit was proud to be associated with the programme.
来源：加纳时报
编译：草语云意
