农夫山泉包装惹争议:美化动物表演或过度理解?

   发布日期:2023-07-22 00:02:59     来源:网络整理    作者:本站编辑    浏览:56    评论:0    

摘自Global Times

Nongfu Spring packaging triggers controversy over animal shows

A controversy over(关于…的争议) a packaging design by Chinese bottled water(瓶装水) and beverage company Nongfu Spring has become one of the hottest topics on Sina Weibo. And some Chinese netizens(网友,网民) say the design is based on(be based on:以…为基础) circus(马戏团) elephant shows and calling for a boycott(联合抵制), while others said it's only an art design.

A customer service(客户服务) staffer(职员) from Nongfu Spring told the media that this is a normal style of illustration(插图), without any implied meaning.

The hashtag “Nongfu Spring package design reproached(责备) for prettifying(美化,修饰) elephant shows” has got over(解决,克服,控制) 120 million views on Weibo as of(截至) press time, with some netizens asking the company to change the design.

The design is for a kind of lemon tea by Nongfu Spring, with a girl lifting an elephant. "The girl named Citrus(柑橘类的) easily lifted Mr. Elephant over her head, just like a dream party between tea and fruit as the fresh lemon & citrus taste mixed with mellow(醇香的,成熟的) Pu'er tea base,” according to the company's official website, explaining the outside packaging design of the tea.

However, some netizens didn't like it. "We refuse animal shows and refuse any advertising drawing on animal performances,” one netizen wrote.

Other netizens said this was an overreaction(反应过激) and emphasized that it's only a kind of art. "Which trainer(教练,驯兽师) can lift an elephant? Leave some space for art,” another netizen wrote.

Some netizens said those who triggered the topic were “picking out bones from an egg(鸡蛋里挑骨头)."

On May 6, a netizen posted a notice on Xiaohongshu, a lifestyle-focused(专注生活方式的) social media platform, claiming that the packaging design of the Nongfu Spring beverage includes an elephant performing in a circus. It might be the company's inadvertent(不经意的,非故意的) mistake, but any animal show will remind us that the animals have suffered in training, the netizen said in the post, according to media reports.

The netizen called for(公开要求) a change to the design and later the news got more attention. Earlier, whether an elephant named Molly had been abused in a zoo in Central China's Henan Province also triggered a heated discussion(引起热烈的讨论) online, with many celebrities supporting more protection for the elephant.

 
 
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